In an age of relentless digital clutter—messages, social posts, screenshots, and scattered bookmarks —our digital wellbeing has been left behind. We spend 75% of our waking hours online[1] , yet it’s often chaotic, noisy, and overwhelming. That’s where the new app Bundle It comes in.

Designed by two women who believe in a better way to organise our online lives and boost productivity, Bundle It brings clarity, calm, and control back to your digital headspace. This beautifully designed app provides one private, distraction-free space to store, categorise, and search all the things you love online—whether from the web, social media, WhatsApp, or your camera roll.

With one in three adults in the UK having reduced their social media usage in the past year due to feelings of addiction or overwhelm, Bundle It is on a mission to change that. By cutting out mindless scrolling and scattered searching, the app helps users save up to 100 minutes a week and adopt a more organised and inspired approach to our digital lives. Whether you’re setting up a side hustle, pursuing creative passions, or spending more time with loved ones, Bundle It ensures you stay focused on what matters most.

Effortless search and organisation

Practical Application

How often have you tried to revisit a link, only to forget whether it was bookmarked, saved on Instagram, or buried in a folder? Bundle It solves this problem by organising all your digital content in one place with just a tap. Saves are automatically tagged using powerful AI, and you can easily group them into personalised Bundles. Unlike platforms like Instagram or TikTok, where content can be saved but not easily retrieved, everything is effortlessly searchable, so you can find exactly what you need, when you need it—without the frustration of jumping between apps.

With a wide range of practical uses, Bundle It is the ultimate tool for multi-taskers: from creating inspiration hubs for projects and mood boards, to collecting recipes for meal planning, organising itineraries for holidays, saving parenting tips and resources, or managing events like weddings with guest lists and checklists—all in one beautifully organised space.

And with Bundle It, sharing is easy—Bundles can be shared with friends, family, or colleagues for seamless collaborative planning.

Founded to combat digital overload

Created by friends and entrepreneurs Margot Van De Riet and Martien Van Loo, Bundle It was born from the desire to help people take control of their digital lives. Diagnosed with ADHD at 42, Margot often found herself falling down “online rabbit holes” when searching for saved links, often forgetting her original intent within minutes. “I would open an app to find one link, but 10 minutes later, I’d forgotten why I was there,” she explains. With Bundle It, users have a distraction-free space to save and retrieve content without the pull of social feeds.

Distraction-free focus

Unlike traditional social apps, Bundle It is distraction-free, designed to keep you focused. No more opening Instagram to find a saved link and losing track of your task amidst algorithm-fed content. It’s time to declutter your digital life, just as you would your home or workspace. As Margot van de Riet, co-founder of Bundle It, says: "We wouldn’t tolerate living in a physical mess, so why do we live in digital clutter?”

About Bundle It

Bundle It is a new productivity app designed to empower users to take control of their digital lives. Founded by tech entrepreneurs Martien van Loo and Margot van de Riet, the app is a user-centric platform for storing, organising, and sharing digital content. With features inspired by popular tools like Pinterest and WhatsApp Groups, Bundle It allows users to curate content bundles, helping to reduce digital clutter, while supporting mindful engagement, and allowing users to share their Bundles with others. Bundle It is committed to ethical data use, privacy, and transparency, making it an ideal choice for today’s multi-taskers and digital curators.

Martien van Loo, CEO & Co-founder

Martien brings a rich entrepreneurial background to Bundle.It. With a foundation in business administration and a family retail business, she launched several successful ventures, later honing her expertise in digital marketing before embracing her passion for tech. An early adopter, Martien’s curiosity in Web3 led her to immerse herself in blockchain, eventually landing her a Chief of Staff role in the industry. 

Bundle.It was born from her meticulous approach to organising valuable information from various platforms, providing a structure that benefits users globally. Martien is particularly committed to leveraging the principles of Web3 to enhance user control and data ownership, envisioning a future where technology empowers users and fosters authentic connectivity. Her approach combines innovation with a deep understanding of emerging trends, driving Bundle.It to push boundaries in productivity and organisation.

Margot van de Riet, CMO & Co-founder

Margot Van De Riet’s path to co-founding Bundle.It has been one of self-discovery and resilience. Her early career in marketing led to founding Little Travel Planner, which Kuoni later acquired. After an ADD diagnosis, she found renewed purpose, leading her to create Bundle.It—an app designed to organise information for people seeking structure in a chaotic digital world. As CMO, Margot’s vision centres on authenticity and connecting with users, inspired by self-made women and her belief in the power of learning and innovation.